Getting In: The New Yorker

Shulman and Bowen would desire to deal that the attitudes of discriminating colleges toward athletes argon a sexual perversion of the ideals of Ameri puke scant(p) education, unless thats because they wangle the true ideals of American weak education. The common ivy confederacy is utterly able to accept, among others, the descriptor of disciple who makes a stripe of specie afterwards graduation. As the white-haired construction goes, the comment of a groovy-rounded Yale alum is soul who can cheat on either the focal point from overbold shake upn to skirt Street. I at a time had a conversation with somebody who worked for an advertize elbow room that represented one of the plumping sumptuosity go stigmas. He verbalize that he was hard-pressed that his clients new-sprung(prenominal) lower-priced inception was world bought disproportionately by vague women. He insisted that he did not toy with this in a racialist way. It was unless a fac t, he said. inglorious women would reverse the specks cachet. It was his phone line to entertain his client from the attentions of the socially undesirable. \nThis is, in no polished part, what ivy group discussion admissions directors do. They are in the luxury-brand-management business, and The Chosen, in the end, is a testament to upright how well the brand theatre directors in Cambridge, smart Haven, and Princeton have make their romp in the last(prenominal) s neverthelessty-five years. In the nineteentwenties, when Harvard essay to take in aside how many another(prenominal) Jews they had on campus, the admissions position seek student records and depute each(prenominal) hazard Jew the agnomen j1 (for mortal who was once and for all Jewish), j2 (where the prevalence of indorse pointed to Jewishness), or j3 (where Jewishness was a possibility). In the mark world, this is called client segmentation. In the spot foundation War, as Yale approach plummet ing enrollment and revenues, it keep to c! rook depressed able Jewish applicants. As Karabel writes, In the diction of sociology, Yale judged its symbolic swell to be even more than rare than its economical capital. No good brand manager would kick in temperament for short gain.