LighterLife Workshop Case Study Example | Topics and Well Written Essays - 1000 words

LighterLife Workshop - Case Study Example Obese people do not just detract from the country's growth by being unfit to perform their duties, they pose a financial burden because of their associated medical problems. Healthy non obese people can fulfill their duties to their country and thus are a great asset. A LighterLife counselor is thus in a unique position to contribute to the society by helping clinically obese people as well as to take advantage of a growing business opportunity. LighterLife now has 250 accredited and fully trained counsellors. The brand is unique in that it offers a real, scientifically proven and permanent solution to client's obesity problem. It has helped treat more than 60,000 obese people but the market penetration is low as per the expected business demand. Collective efforts are required to address this problem. In view of this, it is important to position the brand effectively. As a counsellor, I must emphasize what the brand has to offer and the values that we incorporate. I must project our belief in health, integrity and efficacy in a confident and well-balanced way. The philosophy of sustained healthy attitude towards food for life must be reinforced through the management program. This will help me forge a life long relationship with the client. Thus, more clients will stay on the route to management and management long after they have lost weight. Marketing For marketing LighterLife weight loss and weight management products, it's necessary for both the Company and the independent self employed counsellors to work in tandem. The counsellors must share their successful/ unsuccessful marketing efforts for LighterLife products with the Company. The Company can either take solutions from the marketing experts or share the tips from the successful marketers. To improve their business, counsellors should organize and attend relevant exhibitions in their areas, distribute flyers and combine advertising with advertorial. At their end, LighterLife will review and improve the present marketing material and tools to make it more sales oriented. It will make a concerted effort to support Counsellor marketing through new schemes, products and incentives. LighterLife will analyze the present Central marketing done from its offices through channels like magazine, website, public relation and exhibitions to get more clients interested. Counsellors will also be

Emerging technologies proposal Essay Example | Topics and Well Written Essays - 1000 words - 1

Emerging technologies proposal - Essay Example An interesting consequence of this is that materials with a negative refractive index have been constructed that can focus light much more finely than conventional lenses and can also be used for energy harvesting (Ball, 2007). The study and construction of metamaterials has given a new direction to the field of Plasmonics, the study of Plasmons. These are small waves of electron density that are produced by using light. Using Plasmons, optical signals can be squeezed into very small wires. The induction of plasmons in metamaterials can induce extraordinary optical and magnetic properties in them. Together, these two developments can be used to envisage higher capacity optical data storage and telecom systems that are ultrafast, compact and highly integrated (Atwater, 2007). The Technology Review, the publication from the Massachusetts Institute of Technology, has identified Metamaterials as one of the top ten emerging technologies in a special review. They offer significant size reduction in optical data storage and computation. When combined with plasmonics, they demonstrate electromagnetic properties that are impossible to achieve with conventional materials. Thus, they can be effective circuit elements of very small size but increased complexity and performance. They can also enable the Radio Frequency (RF) signals to be shaped and controlled in a completely novel way. This will miniaturize the devices and processors for computers, help the information processing be faster. Eventually, this technology could change the future of telecommunications and data storage. I am interested in the application of plasmonic metamaterials to computer chips in the IT industry. Miniscule plasmonic devices with arrays of metamaterial stripes and gaps can be produced to act as computer chips. The arrangement of these arrays acts as a plasmonic circuit that can convey much more data at a significantly higher rate than conventional